THE SUSTAINABILITY OF TOURISM SUPPLY CHAIN: A CASE STUDY RESEARCH

The dynamic environment and the globalization of the tourism sector accelerate the necessity to improve sustainable supply chain management. In tourism sector the supply chain is composed by a diversity of firms with higher heterogeneity and in general without trade alliances. These circumstances improve the complexity of this chain and difficult the study of the sector. The main object of this study is to analyse the sustainability of tourism supply chain through a case study research. This research tries to answer the question: Is the supply chain of Palmela village sustainable? This case study presents a sustainable diagnosis of tourism supply chain and suggests several proposals for its improvement.