El efecto moderador de la procedencia cultural del turista en la percepción de la imagen del destino

The perceived image of tourist destination shows that, although most of the tourist resources are objective, the perception of them may be heterogeneous. The aim of this study is to identify the multidimensional nature (cognitive and affective) of the tourist image and examine the role that becomes the geographical cultural origin of tourist on destination′s perception. The empirical study applied to the rural tourism in Galicia has shown that there is a moderate relationship between both variables.