Determination of Consumer Expectations by Illustration of Spirulina as Marketing of Biotechnological Products

The aim of the present study is to examine the knowledge, behaviors and expectations of the consumers about Spirulina as a biotechnological product. As known biotechnological products are in a wide range spectrum from food to health or from energy to environment etc. and the behaviors of the consumers used these types of products and their expectations about them have also big differences in the market. In the concept of determining or guessing of the behaviors and the expectations of the consumers previously, a questionnaire related the consumption of Spirulina conducted for a target group in Izmir in Turkey was evaluated statistically used SPSS11.5 software and the knowledge, behaviors and expectations of the consumers was determined by limitations of the study.