Employee Engagement and Strategic Communication in Saudi Arabian Banks

The purpose of this paper is to examine the perceptions of individual employees on communication and its impacts on employee engagement in banks. Despite the extensive research on employee engagement and communication, very little or no empirical research has examined this scope of investigative study. Therefore, the hypotheses are developed to test and examine this relationship empirically. This study contributes in advancing the employee engagement literature to understand the association between communication and employees engagement within the context of banking industry. The results of this study reveal that communication with shared purpose, leadership attention, and communication based on dialogue are significantly positively associated with employee engagement. In communication, leadership attention is found to be strongly associated with employee job satisfaction and commitment in employee engagement.