Assessoria de Imprensa: a importancia do profissional para gerenciar a crise de Hancock

This article aims to show the importance of the work of professional PR activities in building the image of the superhero that appears in the movie "Hancock". Point out the tools and strategies used by the Public Relations in managing a crisis exacerbated by the media. Another important view is to understand how the media influence the construction of the image, during the route followed in the feature film.