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ECCOM 2011
A importancia da comunica o estratégica empresarialKeywords: Strategic Planning , Corporate Communications , Strategic Alignment Abstract: This article aims to highlight the fundamental importance of communication in the process of Strategic Planning in a company.The results and contributions show the feasibility of detail and create a comprehensive communication plan to be effective. The conclusion reiterates the need for a methodology in using Strategic Planning, implemented and accepted as a tool to effectively contribute in growth of the company and its employees.
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