Fuentes de información y elección de universidad: el caso catalán

The weight of the information and documentation services at the university as a choosing determinant factor of students to enter university has been little studied but is essential to determine the policies of higher education marketing, using Information and Communication Technologies (ICT). In this paper we analyze the formulas (references, visits, and media) that follow the pre-university students to get information, thanks to an empiric study in Catalonia.