THE SOCIAL RESPONSIBILITY OF UNIVERSITIES. THE ROLE OF THE FRONT OFFICE PERSONNEL

The social responsibility of universities is part of the large theme of community social responsibility. One of the most important role of the higher education institutions, together with the generation and the application of new knowledge and of knowledge in general and the formation of inland human resources, remains the support given to the objectives of the state`s national economy, out of which themost known is the income generation. The literature we have studied proves that the front office personnel can contribute to establish the operational standards of the educational institutions, especially with regards to the content of the curriculum, the habits and the skills that must be developed by the students in orderfor them to be able to compete for employment. The factors that are limiting the undertaking of social responsibility and the involvement in the sustainable development of society can be the lack of resources, the poor management, the conflicts of interests and the lack of information due to poor process of communication.The success of a company is owed to the employed personnel, whichcan make the provided service a tangible asset and can reduce the risk of servicevariability.