A survey of university museums in Shanghai and their role in World 2010

World Expo is a grand gathering of the world cultures, during which the host city welcomes people from around the world and also takes this significant opportunity to promote its culture and spirit. Besides the new pavilions of participant countries or regions, the existing museums, galleries, theatres, heritage buildings entice visitors from around the globe to explore and learn about cultural diversity and social harmony. University museums, as an integral part of the cultural scene of any city, can showcase their diversity and project it into this global intellectual and cultural festival. This paper investigates the university museums’ role in presenting cultural information and images during the past World Expo and specifically, surveys eleven university museums in Shanghai and examines how they contributed to the Shanghai Expo 2010.