The Contribution of the Croatian Press in the Promotion of the International Campaign Against Landmines

This examination assesses the various data linking Croatian newspaper reporting to the activities of mine-clearing in Croatia, with particular emphasis given to the principles bestowed by the international fight against landmines. The analysis includes 242 newspaper articles published between 2005 and 2007 in nine selected daily newspapers (Ve ernji list, Jutarnji list, Vjesnik, 24 sata,Slobodna Dalmacija, Glas Slavonije, Novi list, Zadarski list and Karlova ki list). In culling the data from these various reports, topics have been categorized according to the international principlesof the fight against landmines in order to determine the extent to which Croatian newspapers allotted to promoting this campaign. The topic framework and the prevalence of certain topics were explored in order to draw attention to all of the various aspects of reporting on the landmine campaign. The analysis reveals that the most represented topic concerns the advocacy against using mines. A smaller portion of topics concerned landmine education and the threats they impose, which suggests that public relations services are not sufficiently utilized in collaborating with the media. Corporate social responsibility reporting on the campaign against landmines implies a constant communication between the profession that deals with landmine action and the media.