Strategic planning and decision support in small-medium wood enterprises using database technology

As the enterprise management plays vital role in the overall performance of a company, it is recognized the need for application of quality improvement tools and techniques such as database technology. A DataBase Management System (DBMS) is an IT application, which contains information about the company in various levels. Enterprises can use DBMS to plan and standardize their practices and increase overall efficiency in the company. It is an essential management tool for Small and Medium-sized enterprises (SMEs) because in such companies the entrepreneur-owner is personally responsible for managing the activities of the company without being an expert. This modern information technology tool is the basis of the application of marketing principles and techniques via electronic media and more specifically the internet. The purpose of this paper is to explore how implementation of modern information technology tools, such as DBMS, simplifies SME management. That DBMS design approach can be a useful tool while designing similar applications in SME in wood sector and also in various issues in primary and secondary production sector.