Research of Public Opinion: The First Step For Building Audiences

This article show how the Research of Public Opinion itself presents required for building audiences in potential. It details, to begin with, the delimitation of public opinion concept, articulating it over the social aspects from society over the so called mediatization. After that, it’s presented and analyzed the development, application, description and analyses process’ of data obtained trough opinion research, due to the achievement from Unipampa Fm, an academic radio program, at S o Borja-RS. It’s identi ed that the Public Opinion Research is an important assistance and source for implementation and practice of communication.