WINE TOURISM - A GREAT TOURISM OFFER FACE TO NEW CHALLENGES

Article aims the approach of a new concept developed on the tourism and wine market, named wine tourism and the defining of a wine tourism offer developed increasingly more so at European level especially in the countries of the Southern hemisphere (South Africa, New Zealand, Chile, Australia etc). The wine tourism has known but uneven growth, traditional winemaking countries began to lose ground in favour of the countries of the so called new world. Article therefore tries to refer the current structural and strategic issues on the world market of the wine tourism.