MICRO LEVEL MSEM TRIBULATIONS AND SOLUTIONS IN GOA-EXPLORING

Micro, Small and Medium Enterprises plays a pivotal role in the economic development of our country. Just like farmers are the backbone of Indian Agriculture, our MSME's are the chlorophyll for the photosynthesis of industrialization. With the introduction of MSMED Act 2006 with effect from 2nd October, 2006, a huge disparity has been created. There is now a new benchmark of Micro-Micro, Micro- small, Smallmedium industries. This essentially means that there should be a different approach in tackling the problem of the same sector, which is largely diverse. The liberalization has brought a sea change in the attitudes, values and behavior of the customers who has little consideration for the home made goods. Goa the land of sun, sea and sand is no exception to this. An attempt has been made in this paper to identify MSEM level tribulation in Goa. These tribulations are many and have been changing as per the nature of situation, product, locations, economy … and many others. This paper highlights some identified issue of MSMEs makeover of Tribulations, recurring emerging tribulations, rehabilitations of MSMEs and finally giving some few solutions for the rehabilitations and modernizations using modernization fund.