USE OF FUNCTIONALITY CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM FOR MANAGEMENT OF MARKETING ACTIVITY IN TRADE ORGANIZATIONS/ ИСПОЛЬЗОВАНИЕ ФУНКЦИОНАЛЬНЫХ ВОЗМОЖНОСТЕЙ CRM-СИСТЕМЫ ДЛЯ УПРАВЛЕНИЯ СБЫТОВОЙ ДЕЯТЕЛЬНОСТЬЮ В ТОРГОВЫХ ОРГАНИЗАЦИЯХ

Keywords: CRM-system , trade organizations , management of marketing activity

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Abstract:

In article need of introduction of CRM systems for trade organizations as besides the standard methods of stimulation of marketing activity the enterprises need to use and the progressive forms based on functionality of information systems is proved.

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