|
|
STRUCTURAL AND FUNCTIONAL ANALYSIS OF CLIENT CAPITAL JSC "ELECTROVIPRYAMITEL"/СТРУКТУРНО-ФУНКЦИОНАЛЬНЫЙ АНАЛИЗ КЛИЕНТСКОГО КАПИТАЛА ОАО ЭЛЕКТРОВЫПРЯМИТЕЛЬKeywords: company's market value , intellectual , structural and human capital , client capital , customer relations , capital of values , brand and relationships , customer value products , customer loyalty and awareness , brand Abstract: The author has developed a methodology for identification of client capital in the assets of the company. Structural and functional analysis of client capital was held by the example of an industrial company Electrovypryamitel
|
