CONSUMERS’ PERCEPTIONS IN A VOLATILE ENVIRONMENT - A CASE STUDY FOR THE 2012 SOCIETY

The paper aims to present the consumers’ perceptions in a volatile environment such as the one dominated by the economic crisis phenomenon. Our research starts with a short analysis of previous research papers that were focusing on the subject of consumers’ perceptions, putting an accent on the most reliable sources that we had access to. Furthermore, our paper reveals the general trends in consumers’ perceptions, having in mind studies already done on countries such as Brazil, India, Saudi, Indonesia, China, Russia, Egypt, during the time period 2010 and 2011. Also, we have made our own research studies during the time period 2010 – 2011 on a number of Romanian individuals in order to generate a specific consumer’s trend here as well.The study presents as well the prediction that specialists and we have made for the year 2012 in terms of consumers’ perceptions, based on the statistics offered by the years 2010 and 2011.