Analysis on Backlinks and PageRank of Automotive Company Websites Using Crawler Tool

The marketing strategy for a company is very important for gaining higher sale over time. Many companies utilized the Internet to develop marketing strategies, amongst which was a website that represent the company image. To attract as many visitors as possible, the website required optimization of its backlink/s and pagerank. How good the backlinks and how high the pagerank can be tested using a webcrawler. By using this tool, the company can improve its marketing strategy worldwide. This study gives result a backlink and pagerank information based on experiments done on the tool crawler. So that the company knows its position in web search site. Company makes better marketing strategies in the use of internet based on this study.