Intera o comercial e contextos organizacionais na restaura o e lojas de vestuário Commercial interaction and organizational contexts in restaurants and clothing shops

Os empregos interativos nos servi os apresentam singularidades relacionadas com a natureza da atividade de trabalho e o perfil dos trabalhadores. -Partindo de uma investiga o sobre os trabalhadores das lojas de restaura o e vestuário localizadas em centros comerciais, este artigo analisa a intera o comercial nestes contextos de trabalho, procurando refletir sobre as características valorizadas na m o-de-obra, os objetivos e regras de funcionamento das lojas e as perturba es que os trabalhadores declaram sentir no quotidiano laboral. Trata-se de indicadores relevantes para perceber estes contextos sociais de trabalho e as suas lógicas de procura e oferta de m o-de-obra. Interactive service jobs have singularities related to the nature of work and to employees’ characteristics. Starting from research on employees in restaurants and clothing shops located in shopping centers, this article seeks to analyze interactive service work in these contexts, the type of employees required, objectives and rules of operation among the shops, and the difficulties experienced by employees in everyday work. These are relevant indicators to understand organizational contexts of work and the logic of demand and supply of skilled labor in these labor markets.