MANAGEMENT 0F THE ORGANIZATIONAL BEHAVIOR AND OF PEOPLE: AN OBSERVATIONAL STUDY GESTIóN DEL COMPORTAMIENTO DE LAS ORGANIZACIONES Y GESTIóN DE PERSONAS: UN ESTUDIO DE OBSERVACIóN GEST O DO COMPORTAMENTO ORGANIZACIONAL E GEST O DE PESSOAS: UM ESTUDO OBSERVACIONAL

This work describes an analysis of the management of organizational behavior by observing a group ofindividuals from a strategic level of a multinational organization in the petrochemical industry located inCandeias, BA, Brazil formed for the purpose of facilitating changes in organizational behavior and attitude.This study sought to answer the question of how management of organizational behavior may contribute tothe improvement of policies, practices and tools for managing people in this organization in line with theoverall objective of analyzing the management of organizational behavior of that organization. Thetheoretical foundation with its major landmarks of Dutra, 2002; Casado, 2007; Lacombe & Chu, 2008;Mascarenhas, 2008; Lengnick-Hall, M. L, Lengnick-Hall, C. A.; Andrad & Drake, 2009; Albuquerque andLeite, 2009, briefly contextualized the elements of organizational behavioral management by identifyingattitudes and values associated with them, based on the group behavior. The study is qualitative andobservational, based on participant observation of group behavior in the natural setting of discussionsduring seven business meetings. The discussion that took place in four sequential focus group sessions wasused to assist analysis of data obtained from the business meetings. The method of content analysis was used,based on excerpts both observed and recorded, for business meetings, interactions and focus group discussions. Results indicate that the basis of behavior management to improve the management practices ofpeople in this organization is trust combined with the clarity that the desire of its members is to beproductive, and their need is to be recognized Este trabajo retrata un análisis de la gestión del comportamiento de las organizaciones, por medio de laobservación de un grupo del nivel estratégico de una organización multinacional del sector industrialpetroquímico, ubicada en Candeias – BA, dedicado al propósito de sistematizarse como un grupo gestor delcomportamiento, con la finalidad de facilitar mudanzas de conducta y de actitud en esa entidad. Se buscóresponder a la cuestión de cómo la gestión del comportamiento de las organizaciones puede contribuir paramejorar las prácticas de gestión de personas en esa institución, en consonancia con el objetivo general deanalizar la gestión del comportamiento de esa organización. La fundamentación teórica, con sus marcosprincipales Dutra, 2002; Casado, 2007; Lacombe & Chu, 2008; Mascarenha, 2008; Lengnick-Hall, M. L.;Lengnick-Hall, C. A.; Andrad & Drake, 2009; Albuquerque y Leite, 2009 , contextu