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NEW IDENTITY OF ORGANIZATIONKeywords: subsidiarity , reputation , communityship , 20% of freedom Abstract: Last decades show us thepredominance of management in some cases andleadership in other ones. The man at the top of thepyramid, whether he is a manager or a leader, istoo far from current events. More and more peopletalk about the perils of situation where everythingis regulated top-bottom. There is no danger inovermanaging the resources, but it is dangerous todo the same thing to a human being. Everydecision-maker has to know the importance ofethics – people are ethical beings, not resources.They cannot be forced into expected behavioursimply by the rules.
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