Tintín a Catalunya [Tintin in Catalonia]

This article offers a perspective of the different stages which marked the arrival of "The Adventures of Tintin", a series that has been widely popular and highly influential in the Catalan-speaking areas. We will first illustrate the importance of Hergé’s work in the context of the 20th century media and will continue with an account of how this comic reached our nation. The essay analyzes the implementation strategies in the book market, describes how the series consolidated its position, how it eventually managed to become a modern icon in the 1980s and how the new century has witnessed a rebirth of people’s interest in Hergé’s work.