Research on Soft Power and Its Discipline Orientation

Being the soft creative power of a nation, the soft power is an integrated statement of cohesiveness, competitiveness, creativeness, and emotional appeal. The soft power is consisted of elements including unconscious passion, spiritual elasticity, and creative elasticity of system operation of a nation. Its intrinsic guidance is the humanized beliefs, ideas and knowledge; its extrinsic regulation is freedom, equality and justice; its fundamental impetus is folk-custom, art, philosophy; its basic approach is morality, aesthetics, politics and ecological environment; the polybasic and open approach of social practice is an epochal re-build of scientific culture, economic culture, political culture, civil culture, art culture, religious culture, ideological culture, ethical culture and educational culture. Systematic research on theory and practice of soft power constitute the discipline of soft power; the theoretical approach to this discipline shapes the ontology, constitution, creativeness, value, development and methodology of soft power; while its practical approach forms the practical basis, practical function and vertical developmental research of this discipline. Key words: Hard cultural creative power; Soft cultural creative power; Ideology; Political value; National cohesive power