Representa o Social do Sexo nas Revistas e Jornais Portugueses

It was our goal the characterization of the social representation of sex, establishing a possible relation with condom use. Several news pieces were selected with the word "sex", which content was analyzed by descendent hierarchical analysis. The analysis, thru ALCESTE 4.9, showed discourses that do not approach individual or social health on sexuality grounds. It is observed a social representation of sex that might be increasing the transversal levels of condom use inconsistency. It is suggested the necessity to aware media to the need of introducing information about condoms, in a way that could be integrated in sex social representation, stimulating condoms' use and promoting safe behaviors.