Emerging paradigm of E-Services

The daily growth of the internet has changed the way of marketing and selling products and services. As a result of development in electronic information resources and evolution of “digital age” product sellers and information service providers face many challenges. Internet is changing the way the corporations conduct business with their consumers who are increasingly expecting higher services, becoming time saved and wanting more convenience. The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as annoying and more or less disregarded. With this in mind, marketers have been searching to find new and alternative ways of marketing, in addition to the traditional methods. E-Service quality is an essential strategy to gain success, probably more important for online companies. Internet as a communication channel manages service quality in online marketing, which holds a significant importance for customer satisfaction. In this paper, we explore several alternatives and services comprehensible for all users and to extent to which feature and functions are necessary for meeting the needs of user.