ASPECTS CONCERNING ECONOMIC AND FINANCIAL PERFORMANCES OF SUBSIDIARIES OF TRANSNATIONAL COMPANIES ACTIVE IN ROMANIA

In the contemporary period, more than ever, foreign investors seek to maximize the efficiency of theiractivities. In the race for the foreign direct investment attraction , Romania has many advantages that have propelled iton top in 2004-2008. Analysis of economic and financial performances of subsidiaries of transnational companiesactive in Romania, considered as representative for their fields of activity, allowed us to formulate judgments about theprospects of investment in the Romanian economy produced by firms with trans-borders business.