As Certifica es Sustentáveis e Sua Relevancia Para o Consumo Consciente e os Negócios

This paper addresses the topic of sustainable consumption and ecolabelling, and the impact that these issues have for organizations, especially as regards the production of consumer goods and its marketing/sales. It starts with a literature review focusing on the movement of conscious consumption and the development of the theme of sustainable certifications, ending with an assessment of Brazil in this context, where it was found that few academic studies have been conducted on this topic in general. Then we report the results of an exploratory qualitative research, conducted through in-depth interviews. The results of the research indicates a low level of knowledge and use of sustainable labels. There is a lack of information to consumers, aiming to facilitate the choice of more sustainable products. We noticed that people have not realized the influence they have with their power of choice, showing that consumption can be a space for political debate, both by the problems associated with it, and by understanding the consumers have power to change the business as usual.