ANALYSING AND EVALUATING THE DISTRIBUTION SYSTEM OF THE DELACO COMPANY

This paper contains a theoretical analysis of the term distribution”, indicating the area to which it belongs, the usability domain and the strategies of distribution used by the consumer goods manufacturers. It also provides specific information about the way in which is made the distribution of the products of the Delaco Company on the retail market of Brasov District. The practice part of the paper consists of a marketing research which studies the opinion and the behaviour of the Brasov population regarding the places where cheese products are commercialized and also the accessibility of the Delaco products.