UM OLHAR PARA OS PROJETOS EDITORIAIS DA FOLHA DE S. PAULO NA PERSPECTIVA BAKHTINIANA DE GêNERO DO DISCURSO

Under the Bakhtinian theoretical viewpoint, this paper analyses the newspaper Folha de S o Paulo's editorial projects. Aspects such as lexicon, the use of modal verbs and their insertion in the panorama of primary and/or secondary discourse, as proposed by Bakhtin, were observed, in order to, finally, verify which by style the newspaper is nationally known.