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Data, Text and Web Mining for Business Intelligence : A Survey

Keywords: business intelligence , competitive advantage , data mining , information systems , knowledge discovery

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Abstract:

The Information and Communication Technologies revolution brought a digital world with huge amountsof data available. Enterprises use mining technologies to search vast amounts of data for vital insight andknowledge. Mining tools such as data mining, text mining, and web mining are used to find hiddenknowledge in large databases or the Internet. Mining tools are automated software tools used to achievebusiness intelligence by finding hidden relations,and predicting future events from vast amounts of data.This uncovered knowledge helps in gaining completive advantages, better customers’ relationships, andeven fraud detection. In this survey, we’ll describe how these techniques work, how they are implemented.Furthermore, we shall discuss how business intelligence is achieved using these mining tools. Then lookinto some case studies of success stories using mining tools. Finally, we shall demonstrate some of the mainchallenges to the mining technologies that limit their potential.

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