Competition Between Aupark Shopping Center and Avion Shopping Park

This paper provides an overview of the establishment and historical development of shopping centres in Bratislava, Slovakia. In the framework of a case study we also describe the competition between Aupark and Avion Shopping Park, the two largest shopping centres in Slovakia. Our analysis is based on a field research and on a desk research as well. In the framework of the case study, 300 questionnaires were filled in, 150 in each centre.