FINANCING TOP SPORT ACTIVITIES IN CLUBS AND SPORTS ASSOCIATIONS GOVERNED BY PUBLIC LAW

The aim of the study is an analysis of the functional components of public sports organizations - association or sports club - for improving sports performance funding. Methods: to define and ranking functions within organizations we have used value analysis. For diversification of sports organizations we have suggested several possible marketing strategies applied in our country. Results: obvious lack of sports per- formance related services that bring additional revenue sports organi- zations under public law in our country. Conclusions: clubs and sports associations under public law does not generate income to support sport performance – they are just consuming. Need for a functional expansion of sport organizations components by diversifying con- sumer services to sport.