APPLYING TOPSIS AND QSPM METHODS IN FRAMEWORK SWOT MODEL: CASE STUDY OF THE IRAN’S STOCK MARKE

The Stock Exchange today, is one of the pillars of the capital market financing in countries. The history of market activity in Iran dates back 43 years ago, Despite this history due to structural problems, people's ignorance and limited activities inside the country still has not got an appropriate place in the country and in economic and financial areas. In This article for the first time, the Iran’s stock market SWOT analysis has been practiced. In this regard weaknesses ,strengths, opportunities and threats points of the Iran’s stock market ,through Delphi and questionnaire were gathered and ultimately through the internal and external factor Evaluation, SWOT matrixes the data has been analyzed and with QSPM and TOPSIS models, strategy has been codified to improve the performance of this market.