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De la pregunta general a la recollida concreta i, d'aquí, a les conclusions transferiblesKeywords: methodology , qualitative approach , identity , discourse Abstract: From the general question to the collection of data, and then on to transferable conclusions. This article reflects upon the way researchers approach the observable facts that are part of the data of a research project that focuses on the relationship between identity and linguistic ideology. More specifically, the aim of the project is to answer the following research question: how do youngsters living in the institutionally bilingual communities of Catalonia and the Basque Country build up their multilingual identities in relation to the discourses of globalisation and nationalism? We will try to show the tensions that surface in any research project when it comes to deciding upon the most suitable methodology, which in the case studied resulted in the adoption of a qualitative approach that combines ethnography, conversational analysis and critical discourse analysis. In the first section we open the methodological reflection by comparing quantitative and qualitative data from the same sociolinguistic context, i.e. the one where the first data set for the project was collected. In section 2 we present the methodology finally chosen for the project from four specific parameters. In the last section we list in detail the data collected for the project and explain how we mean to approach their analysis. (Catalan text).
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