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ECCOM 2012
Comunica o integrada ao marketing no e-commerceKeywords: Communication plan integrated marketing , E-commerce. Abstract: This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and channel-commerce. To develop this plan is necessary to know some theoretical areas of marketing such as direct marketing, planning, marketing the premises of another.
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