The Channels and Demands Analysis for Chinese Farmers’ Agricultural Information Acquisition

This paper studies the characteristics of information sources and farmers’ demand for agricultural information in the process of agricultural informationization in China. We point out that it is not common for farmers to adopt modern information technology communication tools in rural areas nowadays, and the reason for this phenomenon is that farmers still rely mainly on traditional channels for information dissemination. To change the status quo, our government should respect farmers as dominant statuses in the process of agricultural informationization and encourage households with large-scale agricultural operation to use modern IT products in order to spread agricultural information in rural areas.