Use of retractors and explainers in charismatic rhetoric: the case of four American presidents

This study examines the use of retractors and explainers in prepared political speeches of American charismatic presidents. It is based upon the results of psychological analysis of 24 speeches of John F. Kennedy, Ronald Reagan, Barack Obama, and Gerald Ford. The research shows that certain differences may be found in the use of explainers and retractors not along the axis “Charismatic versus Non-Charismatic Presidents”, but with regard to their party affiliation. Rhetoric of Democratic presidents (Kennedy, Obama) is characterized by a more explanatory communication style than of Republican ones (Reagan, Ford), which results in respective differences in the use of explainers. As for the retractors, all the four presidents under study tend to use the category moderately, which reveals them as emotionally controlled individuals, able to reconsider their decisions if necessary.