Marketing Strategy Development Directions of Web Assortment in the Republic of Serbia

Electronic commerce is a contemporary way of doing trade activities based on the use of information and communication technologies. In contemporary business conditions, trade faces numerous changes, which are mostly, before all, the result of market globalization, as well as information technology development. The Web assortment in electronic commerce is the key marketing instrument in a trade organization. The basic task of Serbian companies understands the need of tracking all the changes in the business environment on the global market with a view of meeting consumers requirements and needs. Business success of an e-commerce trader, besides other factors, greatly depends on the adequate choice of sales programs.