The impact of the Internet on press sector; New possibilities of digital press versus traditional press

The development of the Internet in recent years is affecting working of most businesses. The use of new digital formats in the press industry has produced a real revolution in the concept of the basic product of their activity. As a result of the increasing development of journalism on the Internet, the free character of this new service and the decrease of readers of some major newspapers, an intense debate has arisen at the heart of the industry about the potential cannibalism which may exist between the market share of traditional print newspapers and digital versions. This article analyses this issue from the marketinga€ s perspective and proposes some key factors which might guarantee a more profitable coexistence of both traditional print newspapers and the digital press, taking advantage of the differences that both information formats present.