The simbolic and argumentative power of discourse in journalistic television shows

This research investigates the pedagogical-didatic discourse of the journalistic show Bem-Estar, specialized in the Health area, produced and published by the Journalism Department of Globo TV Network, in S o Paulo, Brazil. In the analysis it was considered ve editions of the show, from August 27th to the 31st of 2012. The objective was to verify the extent to which this discourse was established, through didatic e pedagogic resources, in the transmission of the themes. This study was structured in two investigation categories, the rst being classi ed as usage (strategies) and the second one as base (ending), which were used for the analysis of the research object. Thereafter, it was veri ed the interconnection between health questions and strategies of the symbolic and argumentative power of the journalistic discourse, in this media space, controlled by the media company. Thus, it was established an evaluation parameter to the interation process with the audience in the convergence between television and the Internet, in the Digital Age.