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Conceptual and Technological Organization and Hold of International Scientific School “Linguo-rheoric Paradigm: Theoretical and Applied Aspects”Keywords: Sochi Linguo-rhetoric School , linguo-rhetoric paradigm , discursive processes Abstract: The article discloses conceptual, instrumental and technological aspects of organization and hold of International Scientific School, related to integrated linguo-rhetoric research of discursive processes in Russian socio-cultural and educational environment in terms of development and improvement of philologist professional linguistic personality qualification
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