Culture and Local Development: the Interaction of Cultural Heritage and Creative Industries Kultūra ir vietin pl tra: kultūros paveldo ir kūrybini industrij s veika

The aim of the study is to examine the various forms of interaction between cultural heritage and creative industries to support the development of various types of cultural clusters in St. Petersburg. The study was based on a model, which provides several types of partnership cultural heritage (CH) could have with the creative industries (CI): CH as a “decoration” for the CI, as “content”, as a “brand”, as the creator of the needs. Authors’ classification of cultural clusters in St. Petersburg is described, including clusters of cultural heritage, ethnic cultural clusters, the mass-cultural (consumer-oriented) cultural clusters, art - incubators. One of the main findings is the low willingness of many public cultural institutions to have any form of interaction with the creative industries. The second group of findings concerned the ability to attract creative industries to provide services for residents of St. Petersburg in cooperation with public institutions of culture. Article in English Tyrimo tikslas – analizuoti vairias s veikos tarp kultūros paveldo ir kūrybini industrij formas, skatinan ias vairi tip kultūros grupi pl tr Sankt Peterburge. Tyrimas r m si modeliu, siūlan iu kelis kultūros paveldo (KP) ir kūrybini industrij (KI) bendradarbiavimo tipus: KP kaip KI dekoracija“, kaip turinys“, kaip prek s enklas“, kaip paklausos kūr jas. Autori pateikta kultūros grupi Sankt Peterburge klasifikacija apra o kultūros paveldo, etnin s, masin s kultūros (vartotoj ) grupes, meno inkubatorius. Viena i autori darom i vad yra emas daugelio vie ojo sektoriaus kultūros institucij pasirengimas kurti bet kokius ry ius su kūrybin mis industrijomis. Kitos autori daromos i vados susijusios su kūrybini industrij galimyb mis pritraukti paslaug teik jus Sankt Peterburgo gyventojams, kooperuojantis su vie ojo sektoriaus kultūros institucijomis. Straipsnis angl kalba