Development of tourist product on the farms: Case study

In marketing terms, rural tourism becomes significantly more important segment of the Serbian tourist offer. This kind of tourism has been developing in Vojvodina even on farms, as a specific form of traditional agricultural holding. This paper deals with the farms in the region of Be ej, development of farming tourism up to now, as well as the analysis of the standpoint of farmers, both those with and without experience in doing profitable business this way. Questionnaire was used as an instrument in this research and the results collected are aimed at the development of selective tourist offer with the specific packages to be offered, and the development on a viable tourism foundation taken into consideration.