Los Colorados (Provincia de La Rioja). Un caso de planificacion interpretativa

The public use of cultural resources can constitute an economic alternative, and can also be an incentive to reduce emigration. Nevertheless, it has to develop in a rational and sustainable way trough management plans with the participation of local community. The aim of this article is to apply concepts of cultural heritage interpretation and conservation to a specific case: Los Colorados (La Rioja). These will be used as a base to develop sustainable cultural tourism. One of the main aspects of this plan is to elaborate, for both locals and visitors, a brief view of the past through rock art. In a second stage, we intend to integrate archeological sites with other historical places in order to offer the visitor a wider historical vision.