Using Guidance in Communication Management during Crisis Situations within the Management of the Company

In crisis situations, the communication process at the level of the company is distorted, because the exchange of information between the company and the environment where this acts is blocked. Although an efficient management helps limit the loss of information, it cannot reestablish the communication process very quickly. This is achieved by guidance with the help of 2 elements: motivational triggers and special constructions. On the other hand, guidance has the role to reestablish both the communication process and the process of directing behaviors by transmitting precise tasks from which a concrete response is expected in a short time. Keywords: crisis communication, guidance, management, action triggers, special constructions