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OALib Journal期刊
ISSN: 2333-9721
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Rules for selection of computer system to support customer relationships management

Keywords: CRM , Implementation of CRM , selection of the CRM system , CRM system selection criteria

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Abstract:

The number of support systems for business management on the Polish market is increasing. Because of that, enterprises are facing a more and more difficult dilemma: which solution to choose? This paper will present stages of the selection process of applications for customer relationships management support, discuss selection criteria and present a decision making tool for the selection of management support system, allowing for multi-faceted and impartial comparison of business applications.

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