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ISSN: 2333-9721
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E-Banking Patronage in Nigeria: An Exploratory Study of Gender Difference

Keywords: Electronic banking , Patronage , Gender differences , Nigeria

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Abstract:

Although some studies had already been done concerning electronic banking yet there has been no study on gender differences in e-banking patronage. The aim of this study is to determine if gender difference exist in electronic banking patronage in Nigeria. The major attributes of electronic banking are used as measuring items using likert scale, which is subjected to factor and descriptive statistical analysis. The study includes a survey on gender patronage of e-banking by individual customers in Abuja and Lagos, Nigeria conducted in December, 2008. The results of the study indicate gender differences in e-banking patronage and also customer satisfaction is found to be low in this respect which calls for improvement in service delivery in terms of timeliness and consistency in standards.

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