The impact of innovation on the retail commerce

: This paper highlights the contribution of innovation process in retail development. Lately, in this area has appeared many innovations (related to products, processes or technology) which have brought many benefits for the performance of trade activities. Many retailers have realized the benefits of innovation and have gradually adopted them, offering to their business the chance to grow. Romanian retail companies are trying to adjust to the changes in the field, being aware that long-term, innovation is the key to business success.