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The necessity of counselling and vocational orientation in students’ career managementKeywords: Career counselling and orientation , Marketing research , In-depth interviews , Professional guidance report Abstract: This paper contains a research study about the necessity to provide counselling services in universities and the utility of such services for students and graduates. A qualitative research study based on semi-structured in-depth interviews was conducted, having as main objectives to identify students’ opinions regarding the personnel recruitment process, the compatibility with a job and utility of counselling and vocational orientation services. The results revealed that students appreciate such services, they want to benefit from them, but they do not know about their existence. Therefore, a better promotion of these services and a genuine involvement of universities for providing them to the students are the best future strategies.
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