Customer’s Advisory as a Facilitator of Innovation and a Game-Changer in the Competition

In the beginning of higher-competition decades, organizations were forced to analyze and revise their processes for optimization. They needed to reinvent better ways to execute their core businesses. The challenge was also linked to dynamism in buyer behavior, the ever-changing needs and wants, and decrease in the customer loyalty due to discontent, and parallel to that due to the variety of offers in market place. From this perspective, the focus of innovativeness to remain competitive enforces firms to develop new perspectives in consumer behavior analysis, whereby “customer’s advisory” is the core to pull this stakeholder group to the process of creativity. In this paper, the need to obscure “customer’s advisory” is underlined in the right composure to address an easier and inexpensive tool to evaluate services of the organization. In addition, author highlights the requirements and explains the use of it as a driver of innovative corporate thinking for new features and services.